When it comes to spreading the word about your business, you have lots of options. One option you definitely don’t want to overlook is vehicle wrap advertising. This advertising medium is becoming increasingly popular among businesses of all sizes. When was the last time you noticed an advertisement on a vehicle? If you’ve been out on the road recently, there’s a good chance it was pretty recent. Here is just how effective vehicle wrap advertising is:
What is Vehicle Wrap Advertising?
Specifically, vehicle wrap advertising refers to the application of custom-designed graphics to a vehicle. These graphics typically include a company name, logo, contact information, and services/products offered. It can be helpful to think of these as a form of mobile billboard.
Wrap advertising is applied using large vinyl sheets known as decals. They can be applied to company vehicles, semi-trucks, buses, and more. They can also be easily removed and replaced as needed without damaging the surface of the vehicle or its paint job.
Benefits of Vehicle Wrap Advertising
If you own a business and are looking for a way to spread the word, vehicle wrap advertising can be a great option for a number of reasons. For starters, vehicle wraps are attention-grabbing. When your company vehicle is out on the roads, the vehicle can literally serve as a traveling advertisement for your company. Drivers and other passersby are sure to see your vehicle and make note of your business, which can improve brand recognition and potentially bring in new clients. If you already use a company vehicle, why not have it double as an advertising platform?
These days, many consumers also prefer more subtle forms of advertising; they don’t appreciate pop-up ads on the computer and they don’t tend to like TV or radio commercials, either. This is where a vehicle wrap can really become effective, as consumers will prefer this less aggressive form of advertising.
Furthermore, unlike many other forms of advertisement, vehicle wraps are a one-time expense. For a small initial investment, your vehicle wrap ad can pay off many times over the course of several years. The same cannot usually be said of other forms of advertisement, which may require up-front costs and recurring fees.
Making the Most of Your Vehicle Wrap Design
If you’re thinking about using a vehicle wrap to advertise your business, you may be wondering where to begin. The key is to find an experienced company that specializes in wrap design to assist you. They’ll be able to help with everything from planning your design to coming up with an eye-catching graphic that you and your prospective customers will love.
Another consideration is what kind of vehicle you’ll be applying the wrap to. A smaller vehicle, such as a sedan, will obviously have a smaller surface area on which to advertise. Larger vehicles, such as trucks and vans, give you a little more space to work with from a design standpoint.
When deciding what to include on your wrap design, try to keep it simple and remember that most people viewing your design will be passing by in another vehicle. As such, they may not have more than a couple of seconds to read the message. With this in mind, it’s generally best to limit your information to a company name and/or logo, a quick tag-line, and contact information.
Once you’re happy with the design your vehicle wrap company has come up with, you’ll also want to make sure that you take the time to wash your vehicle before your application appointment. Some companies will include a wash as part of the service, but this is not always the case. A clean vehicle is key to ensuring that the wrap can be properly applied without any creases or bubbles. A clean vehicle will also help to ensure proper adhesion so that your wrap can last you for many years to come.
After your wrap is applied, the company should provide you with instructions on caring for it. In most cases, there isn’t much to caring for a vehicle wrap aside from keeping it clean of debris and having any tears or other damage repaired promptly.
Looking to get started with your vehicle wrap design? Signs By Randy is here to help! From vehicle wraps to storefront signs and outdoor signs, we’re your one-stop shop for all your advertising needs. Contact us today to find out more about what we can do for you and your business. We’ve been proudly serving the Plano area since 1990 and look forward to helping make your vehicle wrap idea come to life.