Category: Outdoor Signage

When you run a business, you want to make sure you take advantage of every tool at your disposal to give yourself the best chance at success. One of the most important tools you can invest in is an outdoor sign. Not only are they excellent advertising, they’re an important part of creating a recognizable […]

The goal of every business owner is to attract potential customers, not turn them away. To better achieve that goal, the FedEx Office created surveys through Ketchum Global Research & Analytics to better understand what drove consumers into a store and what drove them away. Seventy-Six percent of consumers said that they entered a store […]

Using lighting to improve the visibility and appearance of your outdoor sign is a great way to increase the amount of attention it gets. The type of signage that you have – in addition to its placement and size – will determine what lighting systems you should use. Here are the 3 most important questions […]

Business curb appeal refers to the look of your storefront and the surrounding area when viewed from the street or sidewalk. This includes not only the actual front of your building but also the landscaping and parking. Putting in the effort to improve your business’s curb appeal can pay off by bringing in more customers, […]

Whether it’s a billboard, an outdoor sign, or a sidewalk sign pointing towards your business, you want it to look enticing. Customers have various different options to choose from, so you want to portray your services quickly and convincingly. However, which outdoor sign would be best for you and how do you know the company you […]

The holidays are an extremely busy time of the year for businesses. People are searching for last-minute gifts. Others are looking to settle any accounts to give them a fresh start for the new year. Some are looking for a place to rest or explore as they travel to see family and friends. But what […]

Your business is only as successful as the connection you build with the clients/customers that come through your door. When a business is just starting out or another one is building up around it, you may notice slower traffic to your store. So, how do you increase your foot traffic? While putting out flashy balloons […]

Back in the middle ages, most noble households had a sigil and flag. These flags and sigils had their own unique colors that gave people a lot of information about the families behind them. For example, red was used to show passion, fearlessness, and overwhelming determination while pink was used to show maturity and friendliness. […]

Your company’s logo or business slogan should be recognized by your employees and your clients. There is no better way to display these than a vinyl sign to hang outside of your office building or in the front lobby. Designing and making a vinyl sign for your business can be a fun DIY project that […]

In a recent study, 50 percent of business owners said that their onsite business sign was the driving factor in making the community aware of their presence. Word of mouth came in second, and newspaper and radio were found to be way less effective than signage. So what are the different types of outdoor signs? Read on […]